The Better Org is a consultancy working exclusively with non-profits and social impact organisations across the globe to increase effectiveness, improve culture, and maximise impact. They achieve this through the application of data, academic research, and practitioner insights to diagnose problems and design solutions.
I created a visual identity that places empowerment and diversity at the forefront of their brand. I designed a library of illustrations and icons for use across various assets, including presentations and online applications, and worked on the brand’s typography choices and colour palettes to ensure a cohesive and accessible visual identity.