Line drawings and photos of female nude figures with the text 'JAMES.' underneath.

A brand identity I created for JAMES, established in April 2020 by Mason Magouyrk. Named after her grandfather, James McLain, JAMES was created out of love for vintage finds. Over time, JAMES has evolved into a curated selection of pieces for the home.

I wanted to create a visual language that encapsulates JAMES. Something painterly, unique and handmade that echoes each limited piece. I opted for a textural feel that can be applied to each illustration. Organic forms and shapes that showcase the pieces that Mason lovingly thrifts and sources.

Black and white line drawing of two female bodies with breasts, standing close together, with colorful abstract elements and the word 'January' on the right.

Outline of a wavy, crown-shaped object with a black background.

Silhouette of a sperm cell against a black background.

Silhouette of a person stretching, balancing on one foot with arms raised, at sunset or sunrise.

Close-up of several elongated, dark underground or cave worms with a slimy texture on a light background.

Close-up of a black and white finger gesture, with the middle finger raised.

Black silhouette of a person climbing stairs, viewed from the side.

Vertical watercolor strip with a black top fading into white at the bottom.

A black and white illustration of a sprig of grapes.

Two black and white watercolor paintings of a bent object resembling a horn or curved trunk, depicted in different orientations.

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