A Pop of Orange 

A playful and vibrant greeting card collection developed under my personal stationery brand while living in London. Inspired by cuddly pets, celebratory occasions, and joyful patterns, the range combines hand drawn black-and-white linework with thoughtful pops of orange, creating a cohesive and uplifting visual identity. What makes this collection distinctive is the intricate detailing within the illustrations, paired with carefully considered design choices such as bright orange envelopes that reinforce the brand’s personality. Beyond illustration, this project involved full creative oversight, from developing a consistent collection, styling products for photography and presentation, to preparing for online retail, wholesale, and trade show exhibition. The result is a carefully curated collection that balances playfulness with polish and showcases the breadth of creative and production skills involved in running a small brand.