Westfield London #LET’SDOLONDONBETTER Campaign
I was selected as one of the 30 emerging artists featured in the collaboration between Westfield London and artist Laura Nevill. Westfield generously provided a platform for us to showcase our art to millions of shoppers during the Summer following the lifting of Covid lockdowns. This initiative, driven by Laura Nevill’s #LetsDoLondonBetter campaign, supported local artists and the creative industry as London reopened. Our art adorned nearly 30 prominent digital advertising sites, including London’s largest full-motion retail screen at 220m2, physical stores, and exhibition spaces. This campaign reached a vast audience, bringing art to the masses and making a positive impact through creativity. The design was also used across a variety of promotional material including greeting cards, wrapping paper and enamel pins.